Aive Yturralde has worked in a hospital setting for over 24 years and for the last 11 years, as a project lead/manager. After serving in the United States Air Force, she began her healthcare career at Northwestern Memorial Hospital in Chicago. There she supported application specialists as they worked to provide support to over 20,000 employees. After she and her family moved to Colorado, she started working at Centura Health where she worked as a project manager to lead the implementation of projects from start to finish in all facets of the hospital in order to assist in transition to new applications, time tracking, and the Hugs infant security system. From there, she joined Stanley Healthcare and narrowed in on infant care/security assisting in implementing Hugs security as well as patient and staff duress, asset and environmental management at hospitals across the country.

Aive now helps hospitals implement technologies like Timeless Medical Women & Infant system to help make the life of the clinicians in the hospital as easy and efficient as possible. She enjoys helping staff feel comfortable as they learn how to fully appreciate what the system can do for them and their patients' safety.